This has been months and months in the making.

For a long time, I’ve been hearing the same things from parents in our community—itchy seams, poor-quality fabrics, uncomfortable fits, and basics that just don’t hold up.  And for a long time, we've been quietly squirreling away at something that could fix those pain points. Not a collection. A project. One that brings together everything we’ve learned through your feedback, your frustrations, and your very real daily needs.

This is our first time making organic cotton underwear, tanks, and pajamas for kids, and our first time ever offering a full range of GOTS-certified organic cotton baby clothes—including sleepers, short and long sleeve onesies, soft baby hats, and breathable organic cotton baby blankets. Every single piece is tagless, made in 100% GOTS-certified ribbed organic cotton, with flat seams throughout.

Before you read on.... make sure you scroll all the way down to the bottom left hand side of your screen and sign up for the mailing list. Ok... done? Good. All that means is that you're now on our VIP list and will get first private access to the pre-order. We won't spam you, we're far too budget poor to afford that kind of sophisticated email marketing system! ;) But...quantities are so limited that we expect all will sell out in this private pre-order, so genuinely, if you're not signed up, you could miss out completely. Now back to the details....

Flat seams might seem like a small detail, but if you’ve ever dressed a child with eczema, sensitive skin, or sensory challenges, you know how big of a difference that makes. No itchy edges. No raised stitching. Just smooth, soft, breathable organic fabric that actually works for delicate skin. This is eczema and sensory-friendly kids clothing done right.

This project is different from anything we’ve done before. Every part of it—down to the prints—has been shaped by families. We ran detailed surveys with hundreds of parents to understand exactly what they wanted and needed in sustainable kids basics. We even had children choose the prints—because they’re the ones who wear it, and they deserve a say.

The process has been long. Beyond product development, we spent months vetting factories to find one that could meet our standards not just for quality and GOTS certification, but also for flat seam construction—something that’s rarely used in kids or baby basics due to how complex and costly it is. That alone narrowed our options dramatically, but it was non-negotiable.

We’re not calling this a “collection,” because it’s not about trends or seasonal drops, as a sustainable brand we're not about that. It’s about solving a problem that comes up every single day when you’re getting your child dressed. These are non-toxic baby clothes and chemical-free kids underwear you can trust—designed to be worn, washed, and loved over and over again.

And for the first time, that includes organic baby essentials too.

We’ll be opening a VIP pre-order soon (very soon ;) ), just for those on the mailing list. Quantities will be very limited in this first run—especially in eco-friendly baby sleepers and onesies—so if you’re interested, make sure you’re signed up.

Thanks for helping shape this project. It truly wouldn’t exist without you.

—Anastasia

PS. We have such small quantities of these that we expect all will sell in the first couple of day of the private pre-order. Make sure you're on that mailing list!